Growing Global Sales for Scottish Startups
A primary activity of the Digital Nation Action Plan are Industry Innovation Accelerators.
Digital Scotland provides a forum and innovation life-cycle to guide collaborations from first idea right through product market fit and sales.
Accelerators leverage and build upon hyper-growth technology capabilities such as the Blockchain, Cloud, Cybersecurity and AI.
These are personalized to vertical industries such as Telecommunications, Government and Banking, and to major market drivers such as the shift to remote working.
This includes launching dedicated content marketing portals for social share campaigns, press releases and sales partner engagement and recruitment.
Each accelerator produces Sales Playbooks, e-learning courses on how to sell the products and solutions. Fast-track partner success by equipping them with the knowledge they need to start selling.
Accelerators are managed through a Solution Roadmap, a forward planning product strategy to incorporate and act on feedback from sales teams and prospective customers, and develop a compelling and superior market offering.