What better way to engage with potential customers than the fastest exploding medium on the Internet?
So how can you create and promote them? Read on..
Podcast Tools and Services
A quick overview of the podcasting market and tools you can use to create them:
Tools like Alitu help you easily create high quality recordings, Acast enables large scale distribution and advertising sales, Transister also automates publishing to social networks like Twitter, Youtube and Spotify, and Audiocado enables you to turn your podcasts into videos – Digital Context says video is key to podcasting success.
Integration with Youtube
Waave explains How to Upload Your Podcast, which Catos also explains in detail. Also transferring the other way is key, such as publishing your Youtube videos as podcasts. Captivate explains How To Podcast On Youtube, and Riverside offers a Six Step Guide for getting started.
Highlighting the potential for this market is the March news that Youtube considered a Podcasts home page, as they are getting serious about them, including paying podcast authors and hiring their first dedicated exec. In this blog they announce their first ever podcast, The Upload.
Of course the fundamental question for business sponsors will be why invest in this medium, what can they hope to gain from marketing spend on podcasts? To answer this we can explore some great case studies and best practices.
For example Bluewing describes How 7 Companies are Killing It Through Branded Podcasts, citing examples such as Slack, Shopify and Basecamp, and Westwood details best practices for replicating their success. Backtracks lists another ten examples, and Feedspot offers a directory of 100 of the best, with TEDx as the first. Bluechip corporates like McKinsey publish their own podcast.
A great example of a Scottish business utilizing a podcast to enhance their digital brand is Adarma Security, producing this very slick and cool looking show ‘Cyber Insiders‘:
Our #podcast 'Cyber Insiders' takes a deep dive into the challenges, stresses and motivations of those who protect our banks, high street brands, and critical infrastructure to undercover what it really takes to win against today's #cybercriminals.
🎧 to the trailer below. pic.twitter.com/HnmxPCBiKs
— Adarma (@adarma_security) January 25, 2023
Featured Digital Scots
Bespoken Media – Bespoken make podcasts. We bring decades of experience and a passion for audio to deliver your podcasting and storytelling goals. We’ll work with you to make your podcasts, or train you to make your own.
The Big Light – The Big Light Studio are podcasting specialists with an excellent pedigree in broadcasting, and will take care of the whole process from concept through to delivery of your first episodes and beyond.